Broadwick Soho channels the grit, glamour and wild energy of London's most storied neighbourhood into an opulent contemporary 57 room retreat, offering impeccable service and quality. Conceived by a group of friends, this glorious hotel on the corner of Broadwick Street and Berwick Street draws inspiration from the community, essence and spirit of Soho. Enticingly flamboyant and steeped in the cosmopolitan flavour of its location, Broadwick Soho's townhouse aesthetic was created by world-renowned interior designer Martin Brudnizki. Artfully infusing a range of inspirations, from Jazz Age opulence to travels around Italy, with a healthy dash of English eccentricity and a sprinkling of Disco fabulousness, Broadwick Soho is a feast for the senses that blends glamour and comfort in equal measure. Each of Broadwick Soho's 57 exquisitely appointed rooms and suites is a serene and restful sanctuary. All rooms and suites have bespoke furniture and individually selected artworks, with high-quality finishes throughout. Rich geometric patterns and vibrant prints are complemented by a soft and soothing colour scheme and the artful layering of different materials, textures and styles. Specially designed beds, sumptuous bedlinen and bespoke amenities add an extra dash of opulence. Bathrooms are playful yet sophisticated with chic marble wash-tops, walk-in rain-showers and sustainable luxury amenities by Ortigia. Some suites also feature free-standing bathtubs to soak in. Delectable food and drink and great times with friends are at the heart of Broadwick Soho. Our restaurant and bar spaces offer something unique forevery time of the day and for every occasion.
Broadwick Soho
A Small Luxury Hotels of the World hotel. Book this hotel direct through Rialto at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.
20 Broadwick Street, W1F 8HT London, United Kingdom
About Broadwick Soho
Book direct at the Rialto Collection VIP rate, instantly
A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.
This hotel is part of the Rialto Collection: VIP benefits secured through our agency network, on rates that generally meet or beat the hotel's website rates and include the amenities below.
- $100 hotel credit on stays of two nights or more
- Daily breakfast for two, some properties excepted
- Hotel loyalty points where the program allows
Get live availability and self-book
Book with your AI assistant
Set up the connector →- 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
- 2Ask for Broadwick Soho on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
- 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.
More VIP hotels
Also in London
Other Rialto Collection hotels in United Kingdom
- Covent Garden Hotel, Firmdale HotelsLondon
- The Soho Hotel, Firmdale HotelsLondon
- Haymarket Hotel, Firmdale HotelsLondon
- Ham Yard Hotel, Firmdale HotelsLondon
- The Newt in SomersetCastle Cary
- One AldwychLondon
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Frequently Asked Questions
Does booking through Rialto cost more than booking with the hotel?
No - VIP rates under Rialto Collection always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.
Can my AI assistant book this hotel?
Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.
What is the value of the VIP benefits?
Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.
How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?
Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.
Rates are shown to members
Membership is complimentary. Create your Rialto account to see member rates and book instantly.