The new Helvetia & Bristol reopened its doors in Florence after having completed an extraordinary expansion and renovation which, thanks to the vision of designer Anouska Hempel and the invaluable contributions of Florence’s master craftsmen, have enriched the hotel’s already charming personality, putting a fresh face on luxury Florentine hospitality. The hotel now features two distinct room design styles to choose from, a classic traditional and a classic contemporary. Two styles that merge harmoniously to express the true soul of the city and create an authentic "sense of place", and intimate connection with the unique history and culture of Florence. An Important novelty on the occasion of the reopening is the inauguration of the Cibreo Ristorante and Cibreo Caffè. An exclusive collaboration with an icon of Italian food and wine which aims to further enrich and strengthen the local identity of the Helvetia & Bristol. In addition, the newly opened Salon de Tea and laboratory of Italy’s number one Master Pastry Chef Iginio Massari make this iconic hotel becoming a new reference of excellence in the historical center of Florence. Finally, among all this exciting news, there is the new and sophisticated Helvetia & Bristol “La SPA” built on the remains of an original Roman bath. This extraordinary space, the largest in Florence, combine history and present in a spectacular space exclusively dedicated to wellness and beauty.
Helvetia&Bristol Firenze – Starhotels Collezione
A Leading Hotels Of The World hotel. Rialto is a Virtuoso agency and can provide VIP access and offers.
As the first luxury hotel in the heart of the city, Helvetia & Bristol has no shortage of opulent, Old World charm. And thanks to its recent expansion into the 19th-century building next door, there’s even more to love. The 64 rooms in the original hotel feature vibrant colors and rich fabrics, while the 25 rooms in the new Anoushka Hempel-designed wing are more contemporary with silks, linens, and wrought iron finishes. Another new addition? The spa, now the largest in central Florence.
Via Dei Pescioni 2, 50123 Florence, Italy
About Helvetia&Bristol Firenze – Starhotels Collezione
Try the “Secret of Longevity” facial or Relax & Bubbles ritual, two of the hotel’s most popular treatments.

Virtuoso benefits, included
Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.
- Room upgrade on arrival, based on availability
- Daily breakfast for two per bedroom
- $100 hotel credit per stay
- Bookings in our Heritage Suites will also receive: Complimentary one-way private airport transfers from Amerigo Vespucci Airport Firenze
- Bookings in our Heritage Suites will also receive: Complimentary daily access to the Roman Baths Experience for two
- Bookings in our Heritage Suites will also receive: Welcome bottle of Ferrari Franciacorta
- Early check-in and late check-out, based on availability
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Rooms and suites
Room type data is subject to change and accuracy cannot be guaranteed.
Frequently Asked Questions
Does booking through Rialto cost more than booking with the hotel?
No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.
What is the value of the VIP benefits?
Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.
How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?
Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.
Can my AI assistant book this hotel?
Yes. Connect Rialto to Claude or ChatGPT and ask for rates. You finish the booking on a secure Rialto page. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.
Rates are shown to members
Rialto is invitation-only. Apply for access and hear back within 24 hours.