Situated in the heart of Downtown Los Angeles, Hotel Per La is inspired by the building in which it's housed. Originally the Bank of Italy, a historic 12-story building on the corner of Olive and 7th Street, the space is a symbol of inclusion and accomplishment. Per La is an inspired name that translates to "For The" in Italian, a nod to the buildings storied beginning as a bank for the people. Its founder, Amadeo Giannini believed in the dignity and abilities of those commonly overlooked. In essence, our name means: "For Los Angeles, and people like you." Hotel Per La is a study in translating luxury, the meaning it takes depending on taste. A playfully warm confluence of classical sensibilities and local inspiration brings this new vision of refinement to life. The 241 beautifully appointed guest rooms and suites are set in a residential feel, taking inspiration from California and Italy. The room's soft color palette is drawn from the lobby's fully restored, gold and blue Italianate ceiling. All rooms feature custom furnishings and Bellino linens, an extensive curated art program and many offer pedestal bathtubs. Grand public spaces and our ground floor restaurant, Per L'Ora, include options for to-go and all-day dining with the stunning rooftop pool and bar, Bar Clara, offering sweeping skyline views.
Hotel Per La, Autograph Collection
An Autograph Collection hotel. Rialto is a Marriott Luminous agency: book this hotel direct at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.
649 South Olive Street, 90014 Los Angeles, CA, United States
About Hotel Per La, Autograph Collection

Book direct at the Marriott Luminous VIP rate, instantly
A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.
Marriott Luminous is Marriott's invitation-only VIP program, open to a small group of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include the amenities below. The booking is a direct reservation with the hotel, so it earns Marriott Bonvoy points and elite-night credit, and Marriott Bonvoy elite status benefits apply.
- Daily breakfast for two
- Hotel credit per stay at select hotels
- Room upgrade on arrival, based on availability
- Early check-in and late check-out, based on availability
- Welcome amenity
- Marriott Bonvoy points, elite nights and status benefits, as this is a direct hotel booking
- Nightly Upgrade Awards can be applied to these rates
Get live availability and self-book
Rooms and suites
Room type data is subject to change and accuracy cannot be guaranteed.
Book with your AI assistant
Set up the connector →- 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
- 2Ask for Hotel Per La, Autograph Collection on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
- 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.
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Frequently Asked Questions
Does booking through Rialto cost more than booking with the hotel?
No - VIP rates under Marriott Luminous always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.
Can my AI assistant book this hotel?
Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.
What is the value of the VIP benefits?
Daily breakfast for two plus the hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.
Do I earn Marriott Bonvoy points and keep my elite benefits? Is this considered a direct booking or a third-party booking?
Yes. The booking is a direct reservation with the hotel, so it earns Marriott Bonvoy points and elite-night credit, and Marriott Bonvoy elite status benefits apply.
What room types does Hotel Per La, Autograph Collection offer?
Hotel Per La, Autograph Collection lists Study, City View, Salon, Courtyard View, Salon, City View, Study, Courtyard View, Salon, Courtyard View, Patio, Studio Suite, King and 6 more. Sizes and bed options for each are in the rooms table above.
How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?
Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.
Rates are shown to members
Membership is complimentary. Create your Rialto account to see member rates and book instantly.