Hyatt Centric Times Square New York
A Hyatt Centric hotel. Rialto is a Hyatt Privé agency: book this hotel direct at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.
135 W 45th St, 10036 New York, NY, United States
Book direct at the Hyatt Privé VIP rate, instantly
A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.
Hyatt Privé is Hyatt's invitation-only VIP program, open to a small group of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include the amenities below. The booking is a direct reservation with the hotel, so it earns World of Hyatt points and elite-night credit, and World of Hyatt elite status benefits apply. Hyatt Privé rates can also be combined with World of Hyatt Suite Upgrade Awards and Guest of Honor bookings.
- Daily breakfast for two
- $50–100 hotel credit per stay
- Room upgrade at booking, based on availability
- Early check-in and late check-out, based on availability
- Welcome amenity
- World of Hyatt points, elite nights and status benefits, as this is a direct hotel booking
- Suite Upgrade Awards and Guest of Honor can be combined with these rates
Get live availability and self-book
Rooms and suites
Room type data is subject to change and accuracy cannot be guaranteed.
Book with your AI assistant
Set up the connector →- 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
- 2Ask for Hyatt Centric Times Square New York on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
- 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.
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Frequently Asked Questions
Does booking through Rialto cost more than booking with the hotel?
No - VIP rates under Hyatt Privé always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.
Can my AI assistant book this hotel?
Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.
What is the value of the VIP benefits?
Daily breakfast for two plus the $50–100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.
Do I earn World of Hyatt points and keep my elite benefits? Is this considered a direct booking or a third-party booking?
Yes. The booking is a direct reservation with the hotel, so it earns World of Hyatt points and elite-night credit, and World of Hyatt elite status benefits apply. Hyatt Privé rates can also be combined with World of Hyatt Suite Upgrade Awards and Guest of Honor bookings.
What room types does Hyatt Centric Times Square New York offer?
Hyatt Centric Times Square New York lists 1 King Bed, 2 Queen Beds, 1 King, City View, 2 Queens, City View, 1 King, High Floor City View, Floors 27-53, 2 Queens, High Floor City View, Floors 27-53 and 5 more. Sizes and bed options for each are in the rooms table above.
How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?
Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.
Rates are shown to members
Membership is complimentary. Create your Rialto account to see member rates and book instantly.