Offering an entirely NEW approach to young interior design, energetic hospitality, and seductive customer-centered services, NEW Hotel in Athens city is the first ever hotel project of the award winning designer duo, Fernando and Humberto Campana. YES! Hotels owner and international arts patron Dakis Joannou commissioned the Brazilian brothers for their eco-sensitive ethos and the use of contemporary handicraft practices and local idioms. Drawn to their specific language, which in turn draws from urban street life, modern art and the Sao Paolo favela culture, Joannou gave them absolute freedom to dream. The result is an intriguing 79-room & suites establishment, an exquisite 5-star hotel in the heart of Athens where every public space and every floor has been creatively re-NEW-ed to include remnants of the former Olympic Palace Hotel. The interiors are simply outstanding, the unusual custom-made furniture and handmade fixtures make guests feel as if they live and breathe in a major art installation refined by luxury in Athens city center.
New Hotel, a Member of Design Hotels
A Design hotel. Rialto is a Design Hotels Collective agency: book this hotel direct at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.
Athens’ NEW Hotel feels as though you’re staying in an eclectic, eco-friendly, and ultra-luxe art gallery. Everything about this 79-room boutique hotel is playful and smart, from mismatched chairs that resemble sculptures to the restaurant, New Taste, that serves aptly-named dishes like Greek Dips Trilogy that give a nod to the culture. And with its central location, you’re just minutes away from legendary landmarks like the Acropolis, Parthenon, and Syntagma Square.
16 Filellinon Street, Syntagma Square, 10557 Athens, Greece
About New Hotel, a Member of Design Hotels
Unwind at the hotel’s rooftop bar, Art Lounge, for freshly made lychee mojitos, a library of more than 2,000 art books, and 360˚ views of the city.
Book direct at the Design Hotels Collective VIP rate, instantly
A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.
Design Hotels Collective is Design Hotels' invitation-only VIP program, open to a small group of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include the amenities below.
- Daily breakfast for two
- $100 hotel credit per stay
- Room upgrade on arrival, based on availability
- Early check-in and late check-out, based on availability
Get live availability and self-book
Rooms and suites
Room type data is subject to change and accuracy cannot be guaranteed.
Book with your AI assistant
Set up the connector →- 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
- 2Ask for New Hotel, a Member of Design Hotels on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
- 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.
More VIP hotels
Also in Athens
Other Design Hotels Collective hotels in Greece
- Istoria HotelSantorini
- Olea All Suite HotelZakynthos Island
- Perianth HotelAthens
- Myconian KymaMykonos
- Myconian AvatonMykonos
- Parilio, a Member of Design HotelsPáros
Appears in
Frequently Asked Questions
Does booking through Rialto cost more than booking with the hotel?
No - VIP rates under Design Hotels Collective always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.
Can my AI assistant book this hotel?
Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.
What is the value of the VIP benefits?
Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.
What room types does New Hotel, a Member of Design Hotels offer?
New Hotel, a Member of Design Hotels lists Superior, Balcony, Superior Plus, Balcony, Studio, Balcony, Classic, Penthouse Suite, Terrace. Sizes and bed options for each are in the rooms table above.
How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?
Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.
Rates are shown to members
Membership is complimentary. Create your Rialto account to see member rates and book instantly.