Rialto
Forte dei Marmi

Principe Forte dei Marmi

Rialto Score 9+

A Leading Hotels Of The World hotel. Rialto is a Virtuoso agency: book this hotel direct at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.

There’s a smart luxury about Principe Forte dei Marmi. The hotel’s linear design is softened by curved staircases, plush cushions, and natural light. Its 28 sleek rooms have glass-walled marble bathrooms and modern decor by Italy’s top designers (including Armani). Wellness goes high tech in the Egoista Spa, and Michelin-starred chef Valentino Cassanelli, with its cuisine, offers a privileged spot along the Tuscan coast. Head to the hotel's most exclusive rooftop bar 67 Skylounge.

Viale Amm Morin 67., 55042 Forte dei Marmi, Italy
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Principe Forte dei Marmi

About Principe Forte dei Marmi

Insider tip

Forte dei Marmi is perfectly positioned for day trips to Tuscan vineyards and the Cinque Terre; or cruise the coast in the hotel’s 72-foot yacht.

In the hotel’s own words

Your Journey is our passion.

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Forte dei Marmi is a small little village by the Tuscany's coast, an hidden gem in Versilia. Here inspired travelers from around the world meet the best Italian tradition, along with several flagship stores of the most acclaimed brands. Here you can bicycle to reach the best restaurants, walk on the endless sandy beach, discover the area.

A new and stylish luxury Boutique Hotel by the sea, this modern boutique hotel features a contemporary style. Glass walls and doors give an immediate sensation of space, infused with natural light where all interior furniture are signed by the best Italian designers.

You will find privacy and intimacy in our 28 rooms, furnished by the most acclaimed Italian designers. Rooms have floor to ceiling French windows, parquet flooring, marble bathrooms with glassed walls. The 15 Suites have an open air concept and The Spatio (a one-of-a-kind suite) offers you a private lodge, bathtub and walk-in shower.

Egoista is a one-of-a-kind Spa, 400 sqm, 2 saunas, 1 Hammam, 1 swimming pool. Flooded by natural light, our Spa offers you top quality and bespoke treatments in a glamourous and minimalist oasis of well-being.

On rooftop, overlooking the Versilia's landscape in a spectacular frame between sea and mountains, Lux Lucis Restaurant (1 Michelin star) serves contemporary cuisine in a stylish atmosphere with glass walls, you can also enjoy great music and aperitif with exclusive signature cocktails at the 67 Sky

Lounge Bar.

For your day at the beach Dalmazia is your club just around the corner. Here you'll find 46 gazebos to repose in total relaxation, with the same level of service of the hotel and a restaurant on the beach which is open even for a "starry lunch or dining", as the local tradition says.

If you are a passionate for the sea we also offer the chance to explore the mediterranean on board our private yacht.

VIP Hotel Program · Invitation-only

Book direct at the Virtuoso VIP rate, instantly

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A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.

Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • $100 hotel credit per stay
  • Hotel credit per stay
  • Early check-in and late check-out, based on availability

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Rooms and suites

9 room types, as described by the hotel.
Rooms
1Talamo
Classic double room category , pure elegance and contemporary design · Our rooms offer an ideal atmosphere for your gateway in couple. Rooms are intimate with warms details, floor to ceiling windows that provide in the room natural light.
2Alcove
Deluxe room category , bright and airy space, parquet flooring room with French windows great for room filling natural light. Apuan Alps, garden or pool view; marble is the finishing chosen for the bathroom with a walk-in shower. Selection of great labels wines from the cellar.
3Junior Space
Junior Suite category, italian design furniture; living corner. Selection of great wines in the room, marble bathroom whit walk-in showers, French windows floor to ceiling whit garden or pool view. Lighting and air conditioning touch screen technology. Beautiful views on the park and Apuan Alps.
4Open Space
Suite in open air concept: living area with big sofa and armchairs. Marble bathroom with walk-in showers. French windows floor to ceiling with garden or front view. Selection of great wines from the cellar in the room. Lighting and air conditioning touch screen technology.
5101 Space
The 101 the space suite is conceived with an open air concept: living area has a big sofa and armchairs. This one-of-a-kind suite is located in our first floor, overlooking the gardens through big windows floor to ceiling windows.
6The Spatio
With private lodge overlooking the gardens on first floor. The Spatio suite is one-of-a-kind room in open air concept.. Marble bathroom with shower & bathtub, two sinks. Large and tempting balcony with a proper dinner table and open air living corner.
7Talamo Accessibile
Classic double room category , pure elegance and contemporary design. · Our rooms offer an ideal atmosphere for your gateway in couple. Rooms are intimate with warms details, floor to ceiling windows that provide in the room natural light.
8Balcony Junior Space
Junior Suite with Balcony, Italian design furniture with living corner. Wine cellar with a selection of the best wine labels or coffee machine, marble bathroom with walk-in shower, Floor to ceiling French windows with view of our garden. Lighting and air conditioning touch screen technology. Suite with balcony.
9Balcony Open Space
Suite with Balcony in open-air concept: living area with big sofa and armchairs. Marble bathroom with walk-in shower. Floor to ceiling French windows overlooking the garden and the Apuan Alps, our local mountains. · Can be interconnecting with Balcony Junior Space.

Book with your AI assistant

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  1. 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
  2. 2Ask for Principe Forte dei Marmi on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
  3. 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.

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Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

What Virtuoso amenities does Principe Forte dei Marmi include?

Booked through Rialto, a stay at Principe Forte dei Marmi includes Room upgrade on arrival, based on availability; Daily breakfast for two per bedroom; $100 hotel credit per stay; Hotel credit per stay; Early check-in and late check-out, based on availability.

What room types does Principe Forte dei Marmi offer?

Principe Forte dei Marmi lists Talamo, Alcove, Junior Space, Open Space, 101 Space, The Spatio and 3 more. Sizes and bed options for each are in the rooms table above.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Rates are shown to members

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