Rialto
Detroit

Shinola Hotel

Rialto Score 9+

Rialto is a Virtuoso agency and can provide VIP access and offers.

It’s all in the details at Shinola Hotel. The Detroit-based luxury brand displays its commitment to quality in every inch of this stylish boutique hotel, located in the historic Woodward district. The 129 uniquely designed, thoughtfully appointed rooms are crafted to be lived in; the personalized service here is flawless. Browse global brands and homegrown boutiques in Parker's Alley retail space. Culinary experiences include The Brakeman beer hall, Southern Italian specialties at San Morello, and Penny Red’s famous fried chicken.

1400 Woodward Avenue, 48226 Detroit, MI, United States
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Shinola Hotel

About Shinola Hotel

Insider tip

Borrow a handcrafted Shinola timepiece through the hotel’s lending program for guests. You can show it off while sharing a refreshing spritz tower at the Spritz Bar summertime patio.

In the hotel’s own words

Welcome to Shinola Hotel

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A place where unparalleled service, timeless design and an obsession with quality craftsmanship come together to redefine luxury. We believe in creating experiences that endure and making each moment meaningful. Our service is genuine and approachable, our spaces are designed to be lived in and well-loved and our commitment to Detroit’s legacy runs deep. Here, handcrafted hospitality meets local legacy. Our spaces celebrate the city’s heritage of craft, distinctive culture and enduring community spirit—brought to life through timeless design, eclectic art and partnerships with Detroit-based tastemakers. Our penchant for meaningful immersion in local culture compels guests to experience unforgettable stays and forge lasting memories.

Our Story

What started as a watch company in 2011 has grown to be so much more. Shinola is a Detroit-based luxury lifestyle brand with an unwavering commitment to making products—from timepieces to leather goods—well and that last. The brand is rooted in celebrating quality design and craftsmanship, and it’s exactly why the company had an early desire to create a place where visitors and locals could experience timeless design and handcrafted hospitality.

Even the hotel property itself fuses past, present and future through timeless design and time-honored technique. The hotel spans five buildings, including the historic former Singer Building and the T.B. Rayl Co. Store built in 1915. Throughout construction, there was an underlying commitment to restore the two buildings to their original look and feel, ensuring these structures would shine in the new century and for many to come. Bespoke details and one-of-a-kind guest rooms seamlessly blend original character with modern luxury.

Dining & Drinking

Indulge in undeniable culinary craft. Shinola Hotel is home to five unique dining and drinking venues from award-winning Chef Andrew Carmellini and NoHo Hospitality Group. Savor Southern Italian flavors at San Morello, tuck away with a nightcap at Evening Bar, or step into Parker’s Alley for brews and buckets of fried chicken at The Brakeman and Penny Red’s, and dairy delicacies from Mister Dips.

VIP Hotel Program · Invitation-only

Virtuoso benefits, included

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Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • $100 hotel credit per stay
  • Early check-in and late check-out, based on availability

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Rooms and suites

17 room types, as described by the hotel.
Rooms
Size
1Study Queen
Simple, refined luxury for the discerning traveler. Our Study Queen rooms deliver the quintessential downtown Detroit stay. Unwind with signature amenities like our iconic Shinola bathrobes, a custom-made mattress, and luxurious Italian bed linens.
275–325 ft²
2Study King
Like our Study Queen, the Study King is an ideal choice for refined urban travelers — with a bit more space to spread out. Unwind with signature amenities like our Shinola bathrobes, a custom-made mattress, and luxurious Italian bed linens.
275–325 ft²
3Den King
Relax and unwind in the heart of Detroit. Our Den Kings are designed for comfortable studio-style living. Explore several unique room configurations showcasing distinct architectural character, each featuring an open concept sleeping and sitting area and small foyer.
Members only
4Cass King
The epitome of thoughtful design. With several bespoke configurations, our Cass Kings embrace the property's historic character while seamlessly incorporating contemporary luxury and a spacious, residential feel.
Members only
5Gallery King
Make yourself at home. Our Gallery Kings fully embody the urban residential experience, complete with a spacious layout, comfortable seating area, and large oak desk. Cozy up in bed, taking in city views through the signature windows this room is known for.
Members only
6Loft King
An elevated and practical accommodation for those looking to experience loft-style living in the heart of downtown Detroit. The Loft King suits those who want to spread out or entertain a few guests, with a conjoined dining and living area that also doubles as a workspace.
Members only
7Alcove King
Each Alcove is a stunning modern retreat. Experience urban rooftop living with 20-foot atelier windows showcasing Detroit's eastern skyline — best viewed from bed. A dedicated seating area is the ideal spot to work or unwind with the same breathtaking views.
Members only
8Study King Terrace
This one-of-one room is ideal for savoring quiet moments perched above Detroit — morning coffee or a sunset nightcap atop the city streets. Settle into the same cozy comfort of our Study King accommodations, with a private outdoor terrace.
Members only
9Den King Terrace
Experience the same studio-style living as our Den King, plus a shared terrace overlooking the iconic Woodward Avenue. Settle into handcrafted comfort in this airy, open concept room with unparalleled views. French doors open from the living area, inviting you to enjoy fresh air and the sounds of downtown Detroit.
Members only
10Cass King Terrace
A one-of-a-kind room where contemporary luxury meets industrial heritage. This split level room sits within the historic Singer Building and opens onto a large shared terrace overlooking Woodward Avenue. Settle in with the same signature amenities offered by our Cass King rooms, plus unforgettable design details.
Members only
11Cass King One Bedroom
Drop your bags, draw the curtains, and settle into this one-of-a-kind room. The Cass King One Bedroom is designed for total privacy with a dedicated living area and separate sleeping quarters. This room is known for its boutique residential feel and cozy ambience.
Members only
12The Canfield
A true stunner. The coveted Canfield Suite is one of Detroit’s most iconic hotel rooms. Breathtaking 20-foot ceilings and atelier windows frame the eastern skyline, filling the space with natural light. The Canfield transforms seamlessly from relaxing retreat to the ideal setting for celebration.
Members only
Suites
Size
13Attic Suite
Designed to be the ultimate urban sanctuary, our Attic Suites provide an immersive luxury residential feel. B. Rayl Building, discovering unique design details and beautifully preserved architecture. Each Attic Suite features separate living and sleeping quarters, making it easy to settle in and spread out.
Members only
14Hideout Penthouse
The Hideout Penthouse invites you to take a deliberate pause in a fast-paced world. Sink into total privacy before emerging into Detroit’s vibrant energy for a night out. The Hideout has distinct areas for dining and entertaining, plus a fireplace, Shinola turntable in the living space, and half bath for guests.
Members only
15Runwell Penthouse
An ode to Shinola's very first timepiece, our Runwell Penthouse boasts the same timeless design and quality craftsmanship as the watch it's named for. French doors opens onto a stunning shared terrace overlooking Woodward Avenue.
Members only
16Argonite Penthouse
A bespoke backdrop for making every moment matter. The Argonite Penthouse offers the ultimate in relaxing, celebrating, and entertaining.
Members only
17Bedrock Penthouse
The Bedrock is our most beloved penthouse, serving as the pinnacle of curated design and handcrafted hospitality in Detroit. French doors open onto a coveted fifth-floor terrace with views up and down historic Woodward Avenue.
Members only

Room type data is subject to change and accuracy cannot be guaranteed.

Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT and ask for rates. You finish the booking on a secure Rialto page. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

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