New York

Soho Grand Hotel

Rialto Score 8.5+

Rialto is a Virtuoso agency: book this hotel direct at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.

New York City’s celebrated luxury lifestyle hotel is located in SoHo New York, Manhattan’s most iconic neighborhood. Industrial and raw with an energy that has inspired artists for decades, SoHo’s reputation for creativity and culture gives visitors an authentic downtown experience. Sprawling artists’ lofts and elegant cast iron architecture rise over charming cobblestone streets and historic bottle glass detailed sidewalks. With countless options, Soho Grand Hotel guests can choose between world famous art galleries, shops, bars and restaurants while staying minutes away from Manhattan attractions. The SoHo hotel’s impeccably decorated guest

310 West Broadway, ., 10013 New York, NY, United States
Soho Grand Hotel

About Soho Grand Hotel

Insider tip

On-property private dog park and pet-friendly amenities available, all with no additional pet fees. Club Room located on the 2nd fl, where your New York Happy Meal will be served with live music.

In the hotel’s own words

Since its inception in 1996, Soho Grand has epitomized the industrial elegance that defines SoHo. From its bottle-glass staircase to its majestic masonry columns – it is the grand design that intertwines the factories and lofts that flourished in SoHo in the 1970s with the 1870s Gilded Age. Soho Grand is a collection of love notes to one of New York’s greatest neighborhoods, and a living museum filled with art and artifacts that showcase SoHo’s rich architectural history. As Manhattan’s first luxury Downtown boutique hotel, it is often said that Soho Grand brought the neighborhood inside.

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Location Located in the heart of Manhattan’s most iconic neighborhood, Soho Grand embodies SoHo's creative energy and rich history. Just steps away from world-renowned art galleries, boutiques and restaurants.

Neighborhood Soho Grand is an integral part of the neighborhood’s fabric, an honor taken seriously since the beginning. The commitment to community extends to the entire Soho Grand experience.

History In the 1990s, when SoHo became a glamour capital replete with luxury shopping, restaurants, spas and art galleries, Leonard and Emanuel Stern of Hartz Mountain Industries saw what was missing: a Grand hotel.

Design Bill Sofield, Cooper Hewitt Interior Design Award recipient and designer of retail boutiques for Tom Ford, Bottega Veneta, Yves St. Laurent and Gucci, has been collaborating with Soho Grand since its inception.

Art Like the neighborhood itself, Soho Grand is home to a bevy of original pieces. From photographs to sculptures, some of the most influential names in the art world have contributed to the hotel's unique permanent collection.

VIP Hotel Program · Invitation-only

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A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.

Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • $100 hotel credit per stay
  • Complimentary New York Happy Meal "Dirty Martini & French Fries", served exclusively in our Club Room, once during stay
  • Early check-in and late check-out, based on availability

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Rooms and suites

15 room types.
Rooms
Size
Bed options
1Soho King
A weave-textured room with vintage crystal sconces and 1970s-inspired décor reflecting downtown Manhattan's artistic character.
230 ft²
1 King
2Grand King
A stylish, light-filled room with weave-textured wall coverings, vintage crystal sconces and gold-accented ombré sheers.
230 ft²
1 King
3Deluxe King
Features a king bed, custom linens, and a turn-of-the-century minibar chest stocked with locally sourced snacks.
Members only
1 King
4Grand Deluxe King
Located on the hotel's higher floors with impressive views of the SoHo neighborhood, mid-century smoked glass sconces and layered light.
Members only
1 King
5Deluxe Corner King
A signature corner room with dual-exposure windows offering sweeping views of Downtown Manhattan, custom fixtures and a neutral palette.
Members only
1 King
6Studio King
Ample floor space, an inset closet with built-in storage, and an industrial marble desk suited to longer stays and business travel.
Members only
1 King
7Grand Corner King
The largest standard room category, exclusively on the higher floors with sweeping views of Downtown Manhattan.
Members only
1 King
Suites
Size
Bed options
8Deluxe Suite, 1 Bedroom
A sixteenth-floor suite with a master bedroom, separate living area, stunning Manhattan views and a personal bar.
Members only
1 King + 1 Sofa Bed
9Terrace Suite
A stunning private terrace with unobstructed views spanning from the World Trade Center to the Empire State Building, master bedroom and separate living area.
Members only
1 King + 1 Sofa Bed
10Grand Suite
A sixteenth-floor suite with a king master bedroom, separate living area, dual-exposure windows, stunning Manhattan views and a personal wet bar.
Members only
1 King + 1 Sofa Bed
11Grand Terrace Suite
A 450-square-foot terrace overlooking the SoHo neighborhood, with a king master bedroom, workspace and separate living area.
Members only
1 King + 1 Sofa Bed
12Loft South
A downtown penthouse with a 1,200-square-foot outdoor terrace, two bedrooms and an open-plan living room with a full-service bar.
Members only
13Loft North
A 17th-floor penthouse designed by William Sofield as a modern urban oasis reflecting SoHo's 1970s artist-loft heritage.
—
14Deluxe Suite, 2 Bedrooms
A two-bedroom suite with a master bedroom, separate living room and an adjoining bedroom, comfortably sleeping four guests.
Members only
1 King + 1 Sofa Bed
15Grand Suite, 2 Bedrooms
A two-bedroom suite with a master bedroom, separate living area and an adjoining second bedroom for friends and family.
Members only
1 King + 1 Sofa Bed

Room type data is subject to change and accuracy cannot be guaranteed.

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  2. 2Ask for Soho Grand Hotel on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
  3. 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.

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Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

What Virtuoso amenities does Soho Grand Hotel include?

Booked through Rialto, a stay at Soho Grand Hotel includes Room upgrade on arrival, based on availability; Daily breakfast for two per bedroom; $100 hotel credit per stay; Complimentary New York Happy Meal "Dirty Martini & French Fries", served exclusively in our Club Room, once during stay; Early check-in and late check-out, based on availability.

What room types does Soho Grand Hotel offer?

Soho Grand Hotel lists Soho King, Grand King, Deluxe King, Grand Deluxe King, Deluxe Corner King, Studio King and 9 more. Sizes and bed options for each are in the rooms table above.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Rates are shown to members

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