New York

Soho Grand Hotel

Rialto Score 8.5+

Rialto is a Virtuoso agency and can provide VIP access and offers.

New York City’s celebrated luxury lifestyle hotel is located in SoHo New York, Manhattan’s most iconic neighborhood. Industrial and raw with an energy that has inspired artists for decades, SoHo’s reputation for creativity and culture gives visitors an authentic downtown experience. Sprawling artists’ lofts and elegant cast iron architecture rise over charming cobblestone streets and historic bottle glass detailed sidewalks. With countless options, Soho Grand Hotel guests can choose between world famous art galleries, shops, bars and restaurants while staying minutes away from Manhattan attractions. The SoHo hotel’s impeccably decorated guest

310 West Broadway, ., 10013 New York, NY, United States
Soho Grand Hotel

About Soho Grand Hotel

Insider tip

On-property private dog park and pet-friendly amenities available, all with no additional pet fees. Club Room located on the 2nd fl, where your New York Happy Meal will be served with live music.

In the hotel’s own words

Since its inception in 1996, Soho Grand has epitomized the industrial elegance that defines SoHo. From its bottle-glass staircase to its majestic masonry columns – it is the grand design that intertwines the factories and lofts that flourished in SoHo in the 1970s with the 1870s Gilded Age. Soho Grand is a collection of love notes to one of New York’s greatest neighborhoods, and a living museum filled with art and artifacts that showcase SoHo’s rich architectural history. As Manhattan’s first luxury Downtown boutique hotel, it is often said that Soho Grand brought the neighborhood inside.

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Location Located in the heart of Manhattan’s most iconic neighborhood, Soho Grand embodies SoHo's creative energy and rich history. Just steps away from world-renowned art galleries, boutiques and restaurants.

Neighborhood Soho Grand is an integral part of the neighborhood’s fabric, an honor taken seriously since the beginning. The commitment to community extends to the entire Soho Grand experience.

History In the 1990s, when SoHo became a glamour capital replete with luxury shopping, restaurants, spas and art galleries, Leonard and Emanuel Stern of Hartz Mountain Industries saw what was missing: a Grand hotel.

Design Bill Sofield, Cooper Hewitt Interior Design Award recipient and designer of retail boutiques for Tom Ford, Bottega Veneta, Yves St. Laurent and Gucci, has been collaborating with Soho Grand since its inception.

Art Like the neighborhood itself, Soho Grand is home to a bevy of original pieces. From photographs to sculptures, some of the most influential names in the art world have contributed to the hotel's unique permanent collection.

VIP Hotel Program · Invitation-only

Virtuoso benefits, included

All 976 Virtuoso hotels →

Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • $100 hotel credit per stay
  • Complimentary New York Happy Meal "Dirty Martini & French Fries", served exclusively in our Club Room, once during stay
  • Early check-in and late check-out, based on availability

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Rooms and suites

15 room types, as described by the hotel.
Rooms
Size
1Soho King Room
The Soho King brings the artistic nature of downtown Manhattan right into your luxury hotel room with its sophisticated, architecture-inspired decor. It has weave-textured walls, vintage crystal sconces, and ombré Roman sheers with custom gold accents.
230 ft²
2Grand King Room
Stylish, spacious, and layered with light, set your gaze upon weave-textured wall coverings adorned with vintage crystal sconces and 1970’s inspired ombre roman sheers that boast custom gold accents.
230 ft²
3Deluxe King
The Deluxe King features a king bed, custom linens, and a turn-of-the-century minibar chest stocked with locally sourced snacks.
Members only
4Grand Deluxe King
Exclusively located on our higher floors, the Grand Deluxe King Room features impressive views of Manhattan’s SoHo neighborhood.
Members only
5Deluxe Corner
The signature Deluxe Corner King room offers dual exposure windows that boast sweeping city views of Downtown Manhattan. Custom fixtures and furnishings feature a King-size bed and a neutral palette with weave-covered walls adorned with vintage sconces.
Members only
6Studio King
The spacious Studio King Room coalesce form and function with ample floor space, an inset closet with built in storage and hanging space, and an industrial marble desk ideal for longer stays and business travelers.
Members only
7Grand Corner King
The Grand Corner King room is the largest standard room and is exclusively located on the higher floors of our boutique hotel to offer sweeping views of Downtown Manhattan.
Members only
8Loft South
Request Reservation · This breathtaking Downtown Penthouse includes a 1,200 square foot outdoor terrace. Featuring two bedrooms, an open plan living room for entertaining or lounging, and a full-service cocktail bar.
Members only
9Loft North
SoHo’s spacious artist lofts of the 1970′s, designer William Sofield fashioned this 17th floor luxury penthouse as a modern urban oasis in which New York’s cultural legacy is apparent even the smallest details. Weathered accents like oak floors create a homelike comfort, balanced by industrial-inspired furnishings.
Members only
Suites
Size
10Deluxe One Bedroom Suite
This exquisite sixteenth floor Deluxe One Bedroom Suite features a master bedroom with king bed, separate living area, stunning views of Manhattan and a personal bar. Located on the suites-only sixteenth floor, the Deluxe One Bedroom Suite can comfortably sleep four guests.
Members only
11Terrace Suite
Terrace Suite features stunning terraces with unobstructed views of Manhattan that span from the World Trade Center to the Empire State Building.
Members only
12Deluxe Two-Bedroom Suite
Double the fun. Our expansive Two Bedroom Suite features a master bedroom with separate living room and adjoining bedroom to comfortably sleep 4 guests.
Members only
13Grand Suite
The Grand Suite features a master bedroom with a king bed, a separate living area, dual-exposure windows, stunning views of Manhattan, and a personal wet bar.
Members only
14Grand Terrace Suite
The Grand Terrace Suite has a stunning 450 square foot terrace that overlooks the quaint SoHo neighborhood. The newly renovated suite features a master bedroom with king bed and workspace, separate living room with sofa bed, and personal wet bar.
Members only
15Grand Two Bedroom Suite
The more the merrier. The Grand Two Bedroom Suite features a master bedroom with separate living area and adjoining second bedroom for friends and family.
Members only

Room type data is subject to change and accuracy cannot be guaranteed.

Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT and ask for rates. You finish the booking on a secure Rialto page. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

Rates are shown to members

Rialto is invitation-only. Apply for access and hear back within 24 hours.