Rialto is a Virtuoso agency: book this hotel direct at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.
With a guestlist that’s included everyone from statesmen to celebrities, The Colony Hotel invites you to paint the town red – or pink, as the case may be. Known as Palm Beach’s pinkest hotel due to its pastel-colored façade and iconic interiors, this boutique property boasts beachy luxe accommodations, including designer penthouses and villas, three onsite restaurants serving classic comfort food with a twist (try the Billionaire’s Bacon and Meatloaf), and cocktails so legendary, even local residents stop in on the regular.
155 Hammon Avenue, ., 33480 Palm Beach, FL, United States
Hop on a complimentary beach cruiser and pedal past some of the neighborhood’s grandest estates on the 5.5-mile Palm Beach Lake Trail.
This iconic destination is beloved for its bold-colored brand of luxe. Palm Beach’s pinkest hotel has, since 1947, been a smart second home for statesmen and stars, as well as for the town’s chicest residents (who come for CPB’s famous cocktails). From this exclusive address, in the heart of Palm Beach, guests can cruise to the Ocean or to Worth Avenue, which boasts the world’s best restaurants and stores.
A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.
Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.
Room type data is subject to change and accuracy cannot be guaranteed.
No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.
Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.
Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.
Booked through Rialto, a stay at The Colony Hotel includes Room upgrade on arrival, based on availability; Daily breakfast for two per bedroom; $100 hotel credit per stay; Early check-in and late check-out, based on availability.
The Colony Hotel lists Standard Guest Rooms, Premium Guest Rooms, Junior Suites, Superior Suites. Sizes and bed options for each are in the rooms table above.
Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.
Membership is complimentary. Create your Rialto account to see member rates and book instantly.