Located on the Magnificent Mile, The Gwen, a Luxury Collection Hotel in Chicago offers direct enclosed access to The Shops at North Bridge and within walking distance of many Chicago restaurants and attractions. Housed within the historic McGraw-Hill Building, The Gwen features a sculptural façade, adorned with panels created in 1929 by sculptress Gwen Lux, the hotel's namesake. Embracing her artistic spirit, this landmark hotel celebrates the energy and glamour of Chicago in the 1930s, while maintaining a decidedly 21st century vibe. Ushering in a new era, The Gwen recently revealed a beautifully updated lobby as well as food and beverage outlets that showcase an Art Deco- inspired design with contemporary touches. The welcoming atmosphere weaves together rich fabrics, sleek seating, imaginative lighting, and a curated art and sculpture program. In 2017, The Gwen debuted a collection of newly renovated guestrooms and suites. Artistic touches, shimmering metallic accents and lavish furnishings combine to create one-of-a-kind accommodations.
The Gwen, a Luxury Collection Hotel, Michigan Avenue Chicago
A The Luxury Collection hotel. Rialto is a Marriott STARS agency: book this hotel direct at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.
521 North Rush Street, 60611 Chicago, IL, United States
About The Gwen, a Luxury Collection Hotel, Michigan Avenue Chicago
Book direct at the Marriott STARS VIP rate, instantly
A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.
Marriott STARS is Marriott's invitation-only VIP program, open to a small group of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include the amenities below. The booking is a direct reservation with the hotel, so it earns Marriott Bonvoy points and elite-night credit, and Marriott Bonvoy elite status benefits apply.
- Daily breakfast for two
- $100 hotel credit per stay
- Room upgrade on arrival, based on availability
- Early check-in and late check-out, based on availability
- Welcome amenity
- Marriott Bonvoy points, elite nights and status benefits, as this is a direct hotel booking
- Nightly Upgrade Awards can be applied to these rates
Get live availability and self-book
Rooms and suites
Room type data is subject to change and accuracy cannot be guaranteed.
Book with your AI assistant
Set up the connector →- 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
- 2Ask for The Gwen, a Luxury Collection Hotel, Michigan Avenue Chicago on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
- 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.
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- Marriott STARS & LUMINOUS hotels in the United States
- The Luxury Collection hotels with Marriott STARS & LUMINOUS
- Connecting rooms in Chicago, IL
- Largest entry-level rooms in Chicago, IL
Frequently Asked Questions
Does booking through Rialto cost more than booking with the hotel?
No - VIP rates under Marriott STARS always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.
Can my AI assistant book this hotel?
Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.
What is the value of the VIP benefits?
Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.
Do I earn Marriott Bonvoy points and keep my elite benefits? Is this considered a direct booking or a third-party booking?
Yes. The booking is a direct reservation with the hotel, so it earns Marriott Bonvoy points and elite-night credit, and Marriott Bonvoy elite status benefits apply.
What room types does The Gwen, a Luxury Collection Hotel, Michigan Avenue Chicago offer?
The Gwen, a Luxury Collection Hotel, Michigan Avenue Chicago lists Superior King, Superior Queen, Queen Bedroom, Deluxe King Room, Grand Deluxe Room, Premium Junior Suite, King Superior Suite and 4 more. Sizes and bed options for each are in the rooms table above.
How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?
Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.
Rates are shown to members
Membership is complimentary. Create your Rialto account to see member rates and book instantly.