Mount Airy

The Lodge at Primland, Auberge Collection

An Auberge hotel. Rialto is a Virtuoso agency and can provide VIP access and offers.

Revel in the absolute freedom of an unspoiled wilderness, whether exploring countless trails on foot, mountain bike or horseback, playing golf, or simply soaking in the beauty of this outdoor wonderland. The Orvis double-endorsed Primland Sporting Club offers endless activities from clay shooting to fly-fishing and from RTVs to horseback riding. Enjoy a round on the Highland Course, Golf Digest's No. 1 rated public golf course in Virginia, and end your evening in the Observatory as the resort's resident astronomers guide you through a journey to the galaxy and beyond.

2000 Busted Rock Road, Po Box 950, 24120 Mount Airy, NC, United States

About The Lodge at Primland, Auberge Collection

Insider tip

Take advantage of exceptional stargazing from the resort’s Observatory; with its powerful telescope and prime mountaintop setting, you can see millions of stars.

In the hotel’s own words

The Lodge at Primland, Auberge Collection, is a private estate defining the ultimate outdoor adventure experience. Unfolding across the highlands of Virginia in all their smoke-hued grandeur, the Blue Ridge Mountains are a natural paradise of forest-cloaked peaks and sun-dappled valleys. At the heart of this pristine wilderness, Primland awaits on its own 12,000-acre mountain estate.

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Primland’s varied accommodation are consummately private, elegantly appointed, and reflect the resort's abundance of space. From the upper floors of the Lodge with its fine-dining restaurant, serene spa and observatory tower, luxurious rooms and suites overlook the Highland Course at Primland, the No. 1 rated public golf course in Virginia, and the Blue Ridge Mountains rolling to the horizon. Or choose a suite in one of the free standing Pinnacle or Fairway Cottages, also ideal for booking in their entirety when traveling with family or friends. Quite possibly the most romantic spaces on the property are the five designer Tree House Suites, perched on the lip of the Dan River Gorge. The newest accommodation to debut is Hawk Eye, a 6-bedroom luxury residence with stunning mountain vistas, an outdoor pool and hot tub and an array of unique amenities.

Primland’s culinary experience offers seasonal cuisine honoring nature’s bounty. Showcasing the freshest organic produce grown in Primland's own gardens or sourced locally in Southern Appalachia, the resort's menus delight the most discerning of diners while remaining refreshingly down to earth. The property offers four dining options, along with in room dining and private dining experiences.

VIP Hotel Program · Invitation-only

Virtuoso benefits, included

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Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • $100 hotel credit per stay
  • Early check-in and late check-out, based on availability
  • Complimentary Wi-Fi

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Rooms and suites

13 room types, as described by the hotel.
Rooms
Size
1Pinnacle Room King
With a private balcony, Pinnacle Rooms offer sweeping views of the valley 2,800 feet below. With a king-size bed and elegant furnishings, the bedrooms are complemented by spacious bathrooms with similar awe-inspiring views.
552 ft²
2Mountain Top Tree House
An ideal adults-only escape with curated culinary amenities, Mountain Top Tree House offers sweeping views of Kibler Valley. The tree house is constructed of western red cedar, which is apparent in the design of interior walls, ceilings and exterior decking overlooking the valley below.
450 ft²
3Tree House
Built just for two with curated culinary amenities, the Tree Houses provide a unique lodging experience from the aerial perspective of an owl perched in a tall tree. And that’s exactly where these unique abodes are situated – in the strong limbs of a beautiful old oak perched on a scenic ridge.
Members only
Suites
Size
4Celestial Suite
The ultimate in luxury lodging, the two-story Celestial Suite offers tranquil space in the Lodge’s Observatory Tower, directly below the Primland observatory. Wraparound windows reveal the golf course, its fringe of forests and the Blue Ridge Mountains by day and a vast expanse of stars at night.
Members only
5Pinnacle Suite King
With their own 248-square-foot decks, Juliet balconies and separate living rooms, Pinnacle Suites offer sweeping views of the verdant valley below. Luxuriate in the spacious master bedroom with one king bed, where down duvets, plush robes and slippers and custom-designed sheets ensure maximum comfort.
Members only
6Pinnacle Suite Two Queens
With their own 248-square-foot decks, Juliet balconies and separate living rooms, Pinnacle Suites offer sweeping views of the verdant valley below. Luxuriate in the spacious master bedroom with two queen beds, where down duvets, plush robes and slippers and custom-designed sheets ensure maximum comfort.
Members only
Villas
Size
7Lodge Room King
Claiming panoramic mountain views, these elegant, light-filled rooms are configured with one king bed, and many boast sliding panels to personalize your layout. Bathrooms feature imported European glass mosaic tiles and the clean lines of Dornbracht fittings, and can bring the outdoors in through light filled windows.
8Lodge Room Two Queens
Claiming panoramic mountain views, these elegant, light-filled rooms are configured with two queen beds and many boast sliding panels to personalize your layout.
9Lodge Balcony Suite King
Located in the Lodge and boasting some of the property’s finest views, the Lodge Balcony Suites feature separate living and dining areas and showcase the same smoky palette as the bedroom, with wood and stone touches referencing the mountains all around.
Members only
10Lodge Balcony Suite Two Queens
Located in the Lodge and boasting some of the property’s finest views, the Lodge Balcony Suites feature separate living and dining areas, and showcase the same smoky palette as the bedroom, with wood and stone touches referencing the mountains all around.
Members only
11Fairway Cottage King
Able to accommodate two guests, the Fairway Cottage King offers a roomy studio layout including a bedroom with a king-size bed and a spacious bathroom.
12Fairway Cottage Double Queen
Fairway Cottage Double Queen offers a roomy bedroom and a wood-paneled bathroom with a free-standing, deep-soaking tub. You’ll be treated to custom-designed Frette linen and down duvets in your queen beds, along with luxurious customized products in the bathroom.
Residences
Size
13Hawk Eye Luxury Residence
Delight in a private dinner led by our culinary team in your gourmet kitchen, restore with a guided meditation by the pool and gather for entertainment and merriment in the standalone games cottage.

Room type data is subject to change and accuracy cannot be guaranteed.

Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT and ask for rates. You finish the booking on a secure Rialto page. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

Rates are shown to members

Rialto is invitation-only. Apply for access and hear back within 24 hours.