Rialto
Verbier

The Lodge Verbier Virgin Ltd

A Virgin hotel. Book this hotel direct through Rialto at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.

Chemin De Pleadzeu 3, 01936 Verbier, Switzerland
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About The Lodge Verbier Virgin Ltd

Property overview

The Lodge is Sir Richard Branson's mountain retreat. This stunning nine bedroom chalet (including a specially designed bunkroom for up to 6 children) accommodating a total of 18 guests is located in Verbier, Switzerland, one of the Alp's most exclusive resorts and Europe's hottest ski spots. Situated on a quiet road just 250m from the main ski lifts and backing onto one of the returning pistes, The Lodge is in a perfect location for the slopes.

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Verbier is located in south-western Switzerland. Travel time from Geneva to The Lodge is roughly two hours and Geneva Airport is served by all of the major international carriers.Private planes can land at Sion Airport, approximately 45 minutes by car from The Lodge. You can also travel by train from Geneva to the chalet which takes about 2 hours. We'll be happy to make your transfer arrangements from the airport for you.

Verbier is not only the ideal choice for a luxury ski holiday - it is also the perfect alpine summer escape. Verbier is home to a well-equipped sports centre, with large indoor and outdoor swimming pools, squash and tennis facilities and a professional covered ice rink. There are golf courses galore in the area, unrivaled paragliding and endless biking and hiking trails for all abilities.

VIP Hotel Program · Invitation-only

Book direct at the Virgin Hotels - Preferred Partner VIP rate, instantly

All 12 Virgin Hotels - Preferred Partner hotels →

A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.

Virgin Hotels has preferred partner VIP rates available to select luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include the amenities below. The booking is a direct reservation with the hotel, so it earns I Prefer points and elite-night credit, and I Prefer elite status benefits apply.

  • Daily breakfast for two
  • $100 hotel credit per stay
  • Room upgrade on arrival, based on availability
  • Early check-in and late check-out, based on availability
  • Welcome amenity
  • I Prefer points, elite nights and status benefits, as this is a direct hotel booking

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Book with your AI assistant

Set up the connector →
  1. 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
  2. 2Ask for The Lodge Verbier Virgin Ltd on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
  3. 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.

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Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virgin Hotels - Preferred Partner always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

Do I earn I Prefer points and keep my elite benefits? Is this considered a direct booking or a third-party booking?

Yes. The booking is a direct reservation with the hotel, so it earns I Prefer points and elite-night credit, and I Prefer elite status benefits apply.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Rates are shown to members

Membership is complimentary. Create your Rialto account to see member rates and book instantly.

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