Located in the NoMad District, a vibrant area privy to some of NYC's most iconic architecture, Virgin Hotels NYC boasts 419 Guest Chambers, 39 Suites and 2 Penthouses including Sir Richard Branson's Flat - all with City, Times Square or Empire State Building views. The property will offer multi-use spaces, meeting rooms, and unique event venues such as an outdoor Conservatory and Sky Loft. Lucy, our mobile app allows guests to have a truly "touch-free" experience. Our Minibars are Stocked SMEG® retro mini fridges with drinks and snacks. We are pet friendly and pets stay for free. We have a modern-day social club and terrace with nightly music, rooftop pool, bar, and Signature chef driven restaurant. • World-Class Meeting & Event Spaces • 4 Bars and Restaurant • 24/7 Fitness Center • Freee Wifi • Iconic Vanity in all rooms with makeup desk seating and lighted makeup mirror • Bedroom and Dressing Areas are separated by privacy doors
Virgin Hotels New York City
A Virgin hotel. Book this hotel direct through Rialto at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.
1227 Broadway, 10001 New York, NY, United States
About Virgin Hotels New York City
Book direct at the Virgin Hotels - Preferred Partner VIP rate, instantly
A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.
Virgin Hotels has preferred partner VIP rates available to select luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include the amenities below. The booking is a direct reservation with the hotel, so it earns I Prefer points and elite-night credit, and I Prefer elite status benefits apply.
- Daily breakfast for two
- $100 hotel credit per stay
- Room upgrade on arrival, based on availability
- Early check-in and late check-out, based on availability
- Welcome amenity
- I Prefer points, elite nights and status benefits, as this is a direct hotel booking
Get live availability and self-book
Book with your AI assistant
Set up the connector →- 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
- 2Ask for Virgin Hotels New York City on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
- 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.
More VIP hotels
Also in New York
Other Virgin Hotels - Preferred Partner hotels in United States
- Virgin Hotels New OrleansNew Orleans
- Virgin Hotels DallasDallas
- Virgin Hotels NashvilleNashville
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Frequently Asked Questions
Does booking through Rialto cost more than booking with the hotel?
No - VIP rates under Virgin Hotels - Preferred Partner always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.
Can my AI assistant book this hotel?
Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.
What is the value of the VIP benefits?
Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.
Do I earn I Prefer points and keep my elite benefits? Is this considered a direct booking or a third-party booking?
Yes. The booking is a direct reservation with the hotel, so it earns I Prefer points and elite-night credit, and I Prefer elite status benefits apply.
How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?
Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.
Rates are shown to members
Membership is complimentary. Create your Rialto account to see member rates and book instantly.