Rialto
London

Cambridge House, Auberge Collection

An Auberge hotel. Rialto is a Virtuoso agency and can provide VIP access and offers.

London’s most storied address reawakens with Cambridge House, Auberge Collection- a Virtuoso Preview Property. This historic landmark is reimagined as the city's most captivating new destination. Set between Green Park and charming Shepherd Market, it balances tranquil retreat with vibrant social energy. Culinary experience is anchored by, destination restaurant Major’s- set within a dramatic Georgian ballroom and open-air courtyard, alongside the Drawing Rooms and signature bars. An expansive three-floored wellbeing sanctuary completes the house.

94 Piccadilly, W1J 7PB London, United Kingdom
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About Cambridge House, Auberge Collection

Insider tip

Offering a kaleidoscope of venues and curated experiences, Cambridge House is set to be the new epicentre of London’s social scene.

In the hotel’s own words

Since 1756, Cambridge House has been the home where the Great and the Glorious gather. The storied centuries-old landmark, set in an 18th-century Georgian Mansion and Grade I-listed Palladian-style townhouse, which has welcomed tastemakers and world shapers throughout its rich history, will be the capital’s most magnetic and vibrant gathering place and experience-driven luxury hotel.

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The imaginative renewal of this historic property at 94 Piccadilly will capture the spirit of London like no other. Set in a historic building, which will be brilliantly reimagined as a 102-room hotel and social club. Preserving its rich heritage while offering a harmonious blend of luxuriously private and vibrant social spaces replete with unique dining destinations, in addition to introducing Auberge’s unmatched holistic wellbeing offering to London across an expansive three-floor space. The most highly anticipated opening of 2026, Cambridge House continues a new chapter of its legacy.

VIP Hotel Program · Invitation-only

Virtuoso benefits, included

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Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • $100 hotel credit per stay
  • Early check-in and late check-out, based on availability

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Rooms and suites

1 room type, as described by the hotel.
Rooms
1More information to come.

Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT and ask for rates. You finish the booking on a secure Rialto page. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

Rates are shown to members

Rialto is invitation-only. Apply for access and hear back within 24 hours.

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