Rialto
Viareggio

Grand Hotel Principe di Piemonte

Rialto Score 8.5+

A Leading Hotels Of The World hotel. Rialto is a Virtuoso agency and can provide VIP access and offers.

Designed during the 1920s, the Grand Hotel Principe di Piemonte captures that of the era glamour yet offers all of the modern amenities imaginable. Indulge in the rooftop terrace with its stylish relax pool, experience the best gourmet cuisine at the 2 Michelin star Il Piccolo Principe located in the veranda on the ground floor. Not to mention a prime location on the shopper’s paradise of the promenade at Viareggio.

Piazza Giacomo Puccini 1, 55049 Viareggio, Italy
See member ratesAsk your AI assistant
Grand Hotel Principe di Piemonte

About Grand Hotel Principe di Piemonte

Insider tip

Ready to be pampered like a celebrity? Book the Presidential Suite by Stefano Ricci. Coloured glass, hand carved carrara marble, coffered ceilings, a Tuscan art collection and a spectacular sea view.

In the hotel’s own words

The historic and prestigious luxury Grand Hotel Principe di Piemonte, overlooking the promenade of Viareggio, was built in the early 1920s and has recently undergone redevelopment by internationally renowned architects.

Read moreShow less

The Grand Hotel Principe di Piemonte emits a soul reminiscent of the Belle Époque, where intellectuals and celebrities used to gather in the roaring 20s. It’s now embellished with modern nuances after a careful and extensive renovation.

The hotel, located in Viareggio, in the Tuscan Riviera, is the gateway to Portofino & Cinque Terre and a short drive to glamorous Forte dei Marmi, offering a range of activities from high-end shopping to exclusive beach clubs and restaurants.

There’s a vast selection gastronomic experiences on property, from the award-winning breakfast to the 2 Michelin starred Il Piccolo Principe, the more casual-chic La Terrazza Bistrot, located in the property’s rooftop that features a panoramic infinity pool, where guests can also enjoy haute mixology cocktails with extensive views.

The Spa offers a vast range of treatments and massages, as well as a Finnish sauna, a Turkish bath, a salidarium, sensory showers and a gym.

Exclusive accommodations, including a Stefano Ricci designed Presidential suite, and various spacious sea view options, wrap up a complete experience for a diserning clientele looking for luxury heritage with a fresh, contemporary touch.

VIP Hotel Program · Invitation-only

Virtuoso benefits, included

All 976 Virtuoso hotels →

Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • $100 hotel credit per stay
  • Early check-in and late check-out, based on availability

Get live availability and self-book

Use our comprehensive research platform to find the best hotels with VIP rates.
Already a member? Sign in

Rooms and suites

13 room types, as described by the hotel.
Rooms
Size
1Classic
The Classic rooms offer a quiet view over the inner courtyard, if they are located on the top floors of the hotel, they enjoy a wonderful view of the Apuan Alps. They have a minimum surface area · Each room is also equipped with Sky TV channels and Wi-Fi mirroring (smartphone or tablet connection to the TV).
172 ft²
2Superior Sea View
The superior sea view rooms face the magnificent Viareggio promenade and they offer a stunning front sea view thanks to their panoramic position. They have a minimum surface area · Each room is also equipped with Sky TV channels and Wi-Fi mirroring (smartphone or tablet connection to the TV).
236 ft²
3Superior Side Sea View
The superior rooms have a minimum area, with a side sea view directly face Piazza Giacomo Puccini, one of the most beautiful squares in the city and offer a picturesque sea view thanks to their panoramic position. · Sky TV channels and Wi-Fi mirroring (smartphone or tablet connection to the TV).
Members only
4Deluxe
The Deluxe rooms face the inside of the building and those located on the higher floors have a picturesque view of the Apuan Alps. They have a minimum surface area · Sky TV channels and Wi-Fi mirroring (smartphone or tablet connection to the TV).
Members only
5Deluxe Side Sea View
The deluxe rooms with a side sea view directly face Piazza Giacomo Puccini, one of the most beautiful squares in the city and offer a picturesque sea view.
Members only
6Family Room
The Family room overlooks the inner side of the building and if the room is located on the top floors of the hotel, with a wonderful view of the Apuan Alps. In the bathroom: shower or bathtub, luxurious marble tiling, elegant courtesy set in R-pet (Recycled Pet).
Members only
Suites
Size
7One Bedroom Suite Side Sea View
The one bedroom suite with side sea view directly face Piazza Giacomo Puccini, one of the most beautiful squares in the city and offer a picturesque sea view.
Members only
8One Bedroom Suite Sea View
The One Bedroom Suite Front Sea View consist of a double bedroom and sitting room with a total minimum area · Fascinating view of the sea from the two large French doors which overlook the splendid Viareggio walkway.
Members only
9Two Bedroom Suite Sea View
The Two Bedroom Suite overlooks the sea and the promenade of Viareggio or Piazza Puccini, full of Art Nouveau style buildings, shops and cafés. The two bedroom suites are composed by two bedrooms, one sitting room, two bathrooms.
Members only
10Three Bedroom Suite Sea View
The three-bedroom suites are composed of two communicating rooms, each one with a separate communicating living room with a total area Upon request, the living rooms may be set up as bedroom with a sofa bed.
Members only
11Prince Suite Front Sea View
The Prince Suite has a splendid view thanks to its privileged position and to the three large French doors that overlooks the sea. The room includes a bedroom, living room and two bathrooms. · The Prince Suite is furnished with precious fabrics and marbles.
Members only
12Panorama Penthouse Front Sea View
The Panorama Penthouse is on the 5th floor, the top floor of the hotel, featuring a spectacular view of the sea from the Tuscan and Ligurian coastlines to the Portovenere Promontory. · It features a bedroom, a living room, two bathrooms and a double terrace.
Members only
13Presidential Suite Front Sea View
The Presidential Suite overlooks the sea and the promenade of Viareggio. · It features two bedrooms, balconies, a living room, a dining room, study area, three bathrooms and a wellness area with sauna, sensation showers and jacuzzi.
Members only

Room type data is subject to change and accuracy cannot be guaranteed.

Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT and ask for rates. You finish the booking on a secure Rialto page. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

Rates are shown to members

Rialto is invitation-only. Apply for access and hear back within 24 hours.

Apply for accessMember sign in