Viareggio

Hotel Plaza e de Russie - Relais & Châteaux

Rialto Score 8+

A Relais And Chateaux hotel. Rialto is a Virtuoso agency and can provide VIP access and offers.

Once an exclusive hideaway for prominent figures in high society, the completely redesigned (and newly reopened) Plaza e de Russie features a restaurant helmed by the talented Michelin-starred Chef Luca Landi, plus 44 revamped rooms and suites decked out in plush fabrics, geometric patterns, and designer Italian details — in addition to a fully stocked mini-bar. Don’t miss a chance for a sommelier-led tour of a nearby winery for tastings of renowned reds and whites paired with local Tuscan cheeses.

Piazza Dazeglio 1, ., 55049 Viareggio, Italy
Hotel Plaza e de Russie - Relais & Châteaux

About Hotel Plaza e de Russie - Relais & Châteaux

Insider tip

Head to the Michelin-starred restaurant Lunasia, where delicious Mediterranean cuisine awaits you, as do the best views of the Liberty Promenade.

In the hotel’s own words

Situated in the heart of Viareggio’s seaside Art Nouveau district, Hotel Plaza e de Russie is a sophisticated 5-star design hotel affiliated with the Relais & Chateaux association. For over a century, it served as a sort of refuge for prominent figures from the worlds of culture and high society, from Rilke to Toscanini, in the glorious tradition of luxury hôtellerie. The hotel has now been completely redesigned, from the charming lobby to the trendy Michelin-starred restaurant and on to the luxurious elegance of the hotel’s 44 rooms and suites, in a masterful blend of contemporary design and cosmopolitan charm. With impeccable service that anticipates your every need, here you will experience the pleasure of living in an era that was steeped in both sophistication and welcoming ambience.

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Delight the senses with our LUNASIA restaurant, rated one Michelin star, meet our chef, take a cooking class or be taken on a journey with the world's finest degustation menu! The typically Mediterranean and gourmet cuisine is based on seafood dishes and on the use of km 0 ingredients, which are always fresh and chosen in respect of the seasons, elaborated with skills and imagination. The result is a blend of classicity and innovation, aesthetics and flavour, colours and fragrances. These elements help transform every course into an authentic artwork.

From exploring of the picturesque villages of the Cinque Terre by private boat, to the tasting of Super Tuscany wines in the most prestigious cellars ...Imagine the impossible and we’ll make it possible. Taste rare vintages or do a vino-typing to find your perfect flavour. From beginners to aspiring sommeliers, we have wine experiences for every wine lover.

The Hotel Plaza e de Russie is the perfect base for exploring Northwest Tuscany, the art cities like Lucca, Pisa and Pietrasanta and the Cinque Terre just to the north.

Enjoy local cultural events such as the Puccini Festival in Torre del Lago or the Carnival of Viareggio!

VIP Hotel Program · Invitation-only

Virtuoso benefits, included

All 976 Virtuoso hotels →

Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • Complimentary lunch or dinner for two people/room, once during stay, excluding alcohol, taxes and gratuities
  • Special welcome made in chocolate from our Chef Local traditional gift
  • Early check-in and late check-out, based on availability

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Rooms and suites

7 room types, as described by the hotel.
Rooms
1Superior rooms
The hotel’s Superior rooms have been redesigned to immerse you in a world of style, elegance and originality.
2Deluxe
In our Deluxe rooms, color tones, lines and materials come together in masterful harmony to create the ideal atmosphere for privacy and tranquility overlooking the seaside promenade of this unofficial capital of the Versilia region.
3Junior Suite
Our Junior Suites embody a perfect synthesis of the design and attention to detail that characterize Hotel Plaza e de Russie’s new look. Ample, welcoming spaces exalted by elegant color tones and finish give you the extra comfort of a separate living area with sofa and a generously sized bathroom.
Suites
4Suite
Experience intimate, rewarding luxury in the hotel’s Suites, softly lit oases of relaxation exalted by tasteful design and upscale details that exalt the sort of style and sophistication that has made Italian design famous throughout the world.
5Family Suite
Set in a bi-level, two-bath apartment with living area below and bedroom above, the independent yet communicating spaces of the Family Suites provide generous comfort for moments of relaxation and intimacy.
6Penthouse Sud
The hotel’s two penthouse suites are the epitome of luxury, privacy and comfort. Stunning private terraces span the entire suite, and full-length French doors let the Mediterranean sun illuminate the entire space.
7Penthouse Nord

Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

What is the value of the VIP benefits?

Daily breakfast for two comes with every stay at this hotel - which could add $50-100/day in value, not counting any other VIP program benefits like room upgrades.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT and ask for rates. You finish the booking on a secure Rialto page. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

Rates are shown to members

Rialto is invitation-only. Apply for access and hear back within 24 hours.