Rialto
London

Haymarket Hotel, Firmdale Hotels

Rialto Score 9.5+

A Design hotel. Book this hotel direct through Rialto at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.

1 Suffolk Place, Marylebone, SW1Y 4HX London, United Kingdom
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Haymarket Hotel, Firmdale Hotels

About Haymarket Hotel, Firmdale Hotels

Property overview

The hotel is situated on the corner of Haymarket and Suffolk Place in the heart of London's theatre district. It is next door to the famous Haymarket Theatre Royal and is surrounded by some of London's best restaurants and bars.

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Haymarket Hotel is ideally located for Mayfair, Regent Street and Jermyn Street shopping. Trafalgar Square and the National Gallery are just around the corner and St. James's Park is a short walk while the city's financial centre is a short tube or taxi journey.

Rooms and Suites

Each of the 53 bedrooms and suites at Haymarket Hotel are equipped with all the facilities expected of a deluxe hotel including WiFi, flat screen TV's and iPod docking stations.

All rooms have been designed in an individual style by Creative Director and Owner Kit Kemp in her fresh modern English style, and several room categories and suites are ideal for families and larger groups, offering spacious accommodation and interconnecting room options.

VIP Hotel Program · Invitation-only

Book direct at the Rialto Collection VIP rate, instantly

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A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.

This hotel is part of the Rialto Collection: VIP benefits secured through our agency network, on rates that generally meet or beat the hotel's website rates and include the amenities below.

  • Daily breakfast for two
  • Hotel credit per stay
  • Room upgrade on arrival, based on availability
  • Early check-in and late check-out, based on availability
  • Hotel loyalty points where the program allows

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Book with your AI assistant

Set up the connector →
  1. 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
  2. 2Ask for Haymarket Hotel, Firmdale Hotels on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
  3. 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.

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Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Rialto Collection always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

What is the value of the VIP benefits?

Daily breakfast for two plus the hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Rates are shown to members

Membership is complimentary. Create your Rialto account to see member rates and book instantly.

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