Rialto
London

The Ned London

Rialto Score 8.5+

Rialto is a Virtuoso agency: book this hotel direct at the VIP rate for benefits that can include priority room upgrades, hotel credits, and more.

Everything is bigger, and more glam, at The Ned London. Spanning 30,000 square meters, this modern-meets-1920’s-era hotel boasts rooms and suites with four-poster beds, vintage bar cabinets, and marble mosaic bathrooms. It also features ten restaurants and bars under one roof, Ned’s Club Spa offering a variety of relaxing treatments and a pool, and a gym worthy of any fitness fanatic offering Peloton bikes, functional training rigs, a 46-foot sled track, spinning studio and over 30 fitness classes per week.

27 Poultry, EC2R 8AJ London, United Kingdom
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The Ned London

About The Ned London

Insider tip

Enjoy drinks in The Vault, a late night cocktail lounge within Ned's Club - now exclusively accessible to all Virtuoso travellers during their stay (access is STA for 2 x people per room reservation)

In the hotel’s own words

Created in 2017 by Soho House Founder, Nick Jones, The Ned originated in London in the former Midland Bank headquarters, designed by Sir Edwin 'Ned' Lutyens in 1924. The space includes private members’ club Ned’s Club and a private events floor, alongside ten restaurants and 250 bedrooms which are available to the public.

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The Ned expanded in 2022 to include The Ned NoMad in New York and in 2023 to include The Ned Doha in Qatar, with each building having their own architectural significance and history. Every property is slightly different depending on its location, but the ethos of The Ned remains the same; to create a space for like-minded professionals to meet, work and have a good time.

Ned’s Club membership gives access to dedicated spaces such as members-only bars and restaurants, health clubs and rooftop spaces. The membership team also curates a program of monthly events, ranging from talks with thought leaders to seasonal parties and members’ spaces at festivals.

The Ned is part of Soho House & Co Inc., a global membership platform of physical and digital spaces that connects a vibrant, diverse and global group of members.

VIP Hotel Program · Invitation-only

Book direct at the Virtuoso VIP rate, instantly

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A direct booking with the hotel, confirmed instantly on Rialto — no contact form or middleman. Hotel loyalty points and elite status apply where applicable.

Virtuoso is an invitation-only network of luxury travel agencies. VIP rates generally meet or beat the hotel's website rates and include this hotel's own Virtuoso amenities below.

  • Room upgrade on arrival, based on availability
  • Daily breakfast for two per bedroom
  • $100 hotel credit per stay
  • Early check-in and late check-out, based on availability

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Rooms and suites

12 room types.
Rooms
Size
Bed options
1Cosy
Cosy rooms are snug yet perfectly considered. When booked directly these rooms include access to Ned’s Club Gym and Spa, subject to availability. · Each features a queen-size bed, and period touches such as a leather-top drum table, a pair of carved oak chairs and a dressing table.
215–323 ft²
1 Queen
2Medium
Our Medium rooms are full of Art Deco touches in keeping with the era of the building. When booked directly these rooms include access to Ned’s Club Gym and Spa, subject to availability.
269–377 ft²
1 King
3Large
Ideal for extended stays, our Large rooms showcase super king-size beds. · In the lounge, there’s a glass palm chandelier, a pair of leather wingback chairs and a vintage bar cabinet.
Members only
1 King
4Heritage
Located on our Grade-I listed fifth floor and packed with period features, our Heritage rooms offer a taste of the building’s 1920s heyday. · Each of our Heritage rooms boasts original features designed by architect Sir Edwin Lutyens, including French-polished walnut wall panelling and marble fireplaces.
Members only
1 King
5Grand Heritage
Located on our Grade-I listed fifth floor, hallmarks of architect Sir Edwin Lutyens’ signature style have been carefully preserved in each of our unique Grand Heritage rooms.
Members only
1 King
6Stairwell Studio
A larger room within the building's original stairwell, with a separate sitting area.
Members only
1 King
Suites
Size
Bed options
7Studio Suite
Our Studio Suite offers an open-plan living and sleeping space, ideal for extended stays. · The Studio Suite is furnished with elegant touches such as a vintage crystal chandelier, velvet sofa and a Venetian glass mirror, and features a king-size bed.
Members only
1 King
8Heritage Suite
Located on the Grade-I listed fifth floor, our unique Heritage Suite combines 1920s glamour with modern comforts for a memorable stay.
Members only
1 King
9One Bed Suite
Members only
10Terrace Suite
Our 51 square meter Terrace Suite offers indoor and outdoor spaces to relax and entertain. Inside, the suite features generous dome windows, a richly draped four-poster king-size bed, velvet ottoman and original mahogany fireplace.
Members only
1 King
11Duplex Suite
A two-floor suite with a ground-floor bar and dining area.
Members only
1 King
12Lutyens Suite, 2 Bedrooms
A 7th-floor suite with two en-suite bedrooms and a large lounge.
Members only
1 King + 1 Queen

Room type data is subject to change and accuracy cannot be guaranteed.

Book with your AI assistant

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  1. 1Connect Rialto to Claude or ChatGPT: it is an MCP server, added from the connector settings in one step.
  2. 2Ask for The Ned London on your dates. The assistant returns live VIP, corporate and public rates with the benefits named per rate.
  3. 3Finish on a secure Rialto page. The booking is instant and direct with the hotel; card details never pass through the chat.

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Frequently Asked Questions

Does booking through Rialto cost more than booking with the hotel?

No - VIP rates under Virtuoso always meet or beat hotel's public, flexible rate, and provide valuable amenities and possible upgrades. Rialto also provides the hotel's non-VIP and corporate rates, so you can compare with full transparency.

Can my AI assistant book this hotel?

Yes. Connect Rialto to Claude or ChatGPT with our AI hotel booking MCP server and ask for rates. You finish the booking instantly on a secure Rialto page, direct with the hotel. Card details are not sent through the AI chat, so either you would approve the final checkout step and reconfirm all the information, or if you authorize your agent with Computer-Use permissions, it can fill out the checkout form as well.

What is the value of the VIP benefits?

Daily breakfast for two plus the $100 hotel credit come with every stay at this hotel - adding $100-200/day in value. A room upgrade could also be worth a substantial amount, in addition to early check-in / late check-out benefits when available.

What Virtuoso amenities does The Ned London include?

Booked through Rialto, a stay at The Ned London includes Room upgrade on arrival, based on availability; Daily breakfast for two per bedroom; $100 hotel credit per stay; Early check-in and late check-out, based on availability.

What room types does The Ned London offer?

The Ned London lists Cosy, Medium, Large, Heritage, Grand Heritage, Stairwell Studio and 6 more. Sizes and bed options for each are in the rooms table above.

How does this compare to other programs, like through AMEX Fine Hotels & Resorts, or Chase Edit?

Using a hotel's own VIP program may provide higher upgrade priority, additional VIP benefits and promotional rate offers, and a direct relationship with the hotel for special requests. Rialto offers more VIP hotels than any credit card program. In addition, Chase Edit rates can be substantially more expensive as they rarely run promotions whereas AMEX rates are often comparable but do not offer programs such as Upgrade at Booking.

Rates are shown to members

Membership is complimentary. Create your Rialto account to see member rates and book instantly.

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